Unfortunately most strategies are too complicated, too detailed or too vague to be meaningful to the people who are expected to implement them.They lack a meaningful set of clearly articulated principles that define how the organization needs to operate in the future. In Richard Rumelt’s best-selling book “Good Strategy/Bad Strategy” he argues that the gap […]
Use what you know from your customer to make the customer relation personal. Typical data about purchase history, shopping lists, personal discounts, VIP priviliges triggers for remarketing etc. Provide your customer accurate and real-time information only, so you make it relevant for him and easy to decide on the content of your products and services. […]